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    Exam 8: Product Strategy and New Product Development
  5. Question
    In the Context of Product Characteristics, Companies Translate the Essential
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In the Context of Product Characteristics, Companies Translate the Essential

Question 63

Question 63

Multiple Choice

In the context of product characteristics, companies translate the essential benefit into physical, tangible elements known as the ________ product.


A) augmented
B) core
C) deviated
D) differentiated
E) contrasting

Correct Answer:

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