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Customers View New Products Much Differently Than Companies View Them

Question 38

Multiple Choice

Customers view new products much differently than companies view them. Customers care only if a product is ________.


A) new to their retail store
B) new to them
C) offered through a new outlet
D) offered online instead of at a brick-and-mortar store
E) repositioned to target new markets

Correct Answer:

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