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    Exam 8: Product Strategy and New Product Development
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    Among the Five Groups of Adopters, Which Group Is Considered
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Among the Five Groups of Adopters, Which Group Is Considered

Question 87

Question 87

Multiple Choice

Among the five groups of adopters, which group is considered critical to long-term success?


A) laggards
B) early adopters
C) late majority
D) innovators
E) early majority

Correct Answer:

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