The Marketing Manager of a Store Brand Pain Reliever Is

Multiple Choice

The marketing manager of a store brand pain reliever is designing the package for its new gel-coated capsules. Her main concerns are to design a package that prevents tampering with its contents and keeps children from accessing the product without adult assistance. On which of the following objectives of packaging is the marketing manager focusing?

A) protection
B) aesthetics
C) communication
D) harmony
E) usage promotion