Multiple Choice
If company A engages in false advertising that lures customers away from company B, and company B sues, under the Lanham Act it may collect:
A) the value of damage to its trademark reputation
B) the cost of counter advertising needed to overcome the false advertising
C) treble the value of profits lost due to false advertising
D) nothing; the Lanham Act does not apply in such cases
E) none of the other choices
Correct Answer:
Verified
Correct Answer:
Verified
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