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________ Means the Shortening or Collapsing of Marketing Channels Due

Question 68

Multiple Choice

________ means the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, which is common in the electronic channel.


A) Creating assortments
B) Reducing transactions
C) Channel integration
D) Outsourcing
E) Disintermediation

Correct Answer:

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