Multiple Choice
Which activity would be used inquantitative research and evaluation?
A) using mathematical analytics to determine the size of a target market
B) conducting a survey of mall visitors about interest in new store offerings
C) collecting sentiment analysis from a company's Facebook page
D) holding a focus group to determine consumers' feelings about a product
E) gathering feedback on an advertising campaign from selected viewers
Correct Answer:

Verified
Correct Answer:
Verified
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