Emily Ito Is Preparing a Business Plan for Her New

Multiple Choice

Emily Ito is preparing a business plan for her new company, No-Fuss Budgets, a financial planning service for retirees. In which part of her business plan would the following be found? "I intend to purchase mailing lists to reach retirees on a budget. I will also buy Web ads offering first-time clients a 10% discount, and I will work with other companies in a link exchange in which I link to other personal-finance-related businesses on my website. These other businesses will then link to my website in return."

A) Marketing
B) Management
C) Executive Summary
D) Introduction
E) Legal