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Greased Lightning Specializes in Oil Changes and Tune-Ups for Vehicles

Question 155

Multiple Choice

Greased Lightning specializes in oil changes and tune-ups for vehicles. It periodically sends postcards to customers that include the date of their last service. Which of the following best describes this approach to advertising?


A) reminder
B) fear-appeal
C) competitive
D) informational
E) direct-action

Correct Answer:

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