Multiple Choice
To establish an online presence and increase sales, Flashy Fashion has decided to set up a website to sell its products. In addition, it plans to use Google AdWords to place ads in user's search results. Flashy Fashion's website represents ________ media, while the online marketing channel, Google AdWords, represents ________ media.
A) primary; secondary
B) owned; earned
C) earned; paid
D) primary; paid
E) owned; paid
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Firms need to pick one type of
Q11: If a salesperson wants to induce a
Q12: Alberta has been working in the sales
Q13: An example of a digital buyer who
Q14: Brady works at a large company that
Q16: WhatsApp, a free messaging and voice service,
Q17: Esurance has a series of TV commercials
Q18: All of the following are examples of
Q19: Marketers have developed a viral campaign to
Q20: Which isnot an example of a social