Which Statement About Digital Buying Behavior Is True

Multiple Choice

Which statement about digital buying behavior is true?

A) There are five distinct categories of buyers that exist in the digital retail environment and marketers must customize their campaigns for each one.
B) Unlike in the brick-and-mortar retail environment, the main segment of buyers in the digital retail environment are browsers.
C) Buyers tend to rely on the digital environment to conduct research before going to a brick-and-mortar store to make a purchase.
D) The multiple types of buyers that turn up in the digital retail environment often interfere with a marketer's digital marketing campaign.
E) Digital marketing campaigns, much like the digital buyers themselves, tend to focus on just one product for a specific purpose.