Multiple Choice
Footage from a GoPro of a fireman trying to save a kitten was uploaded to GoPro's YouTube page to show the versatility of the product. The video was viewed 5 million times in one week. GoPro effectively integrated social media into its marketing mix by utilizing a(n) ________ tactic known as ________.
A) promotional; viral campaigning
B) advertising; outdoor advertising
C) placement; chatter
D) communication; influencer marketing
E) product; sentiment analysis
Correct Answer:
Verified
Correct Answer:
Verified
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