Alcides Is Considering the Purchase of a New Pickup Truck

Multiple Choice

Alcides is considering the purchase of a new pickup truck. He is leaning toward buying a Ford as he appreciates Ford's warranty and service package. Ford's advertising also resonates with Alcides and he trusts the Ford name. All these features are best described as part of Ford's

A) product cycle.
B) value package.
C) B2B service.
D) brand mark.
E) consumer market.