Gerbold Works on the IT Team at Cross 360 Fitness

Multiple Choice

Gerbold works on the IT team at Cross 360 Fitness. He submits a summary of a payment processing solution he thinks the company should develop for its customers. At the end of the quarter, the senior leadership team reviews submissions like Gerbold's and determines which ones to pursue. This example best describes the ________ stage of the product development process.

A) product development
B) idea generation
C) prototype analysis
D) product screening
E) continuous innovation