Braylon Garcia Owns Maxim Computers

Multiple Choice

Braylon Garcia owns Maxim Computers. He recently reviewed a concept processor that is smaller than a penny, but that exceeds the fastest processor speeds currently on the market. He ended up making the decision to cancel the product after hearing that it would take more than one year to fully execute the product before getting it into the market. During which stage of the product development process did this decision most likely occur?

A) product analysis
B) test marketing
C) product screening
D) idea generation
E) product development