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Ludvik Automotive Parts Has Engaged a Marketing Team to Help

Question 59

Multiple Choice

Ludvik Automotive Parts has engaged a marketing team to help with a new branding initiative for its products. It wants to ensure that consumers can quickly recognize Ludvik parts over those of its competitors. This best describes an example of


A) private labeling.
B) trademarking.
C) product differentiation.
D) commercialization.
E) co-branding.

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