Wildcard Fertilizer Has Set a Premium Price on Its Growing

Multiple Choice

Wildcard Fertilizer has set a premium price on its growing solutions. The company believes the price will help set it apart from the competition, which will lead to an increase in customers valuing its products. This example best illustrates which pricing objective?

A) making a profit and return on investment
B) ensuring break-even
C) matching or beating the competition
D) creating prestige
E) making products more affordable to certain people