Berta Enjoys Traveling and Often Takes the Train Because It

Multiple Choice

Berta enjoys traveling and often takes the train because it offers 10 percent off her tickets since she is a military veteran. Which pricing objective does this example best represent?

A) creating prestige
B) making products more affordable to certain people
C) attracting and building a customer base
D) making a profit and return on investment
E) matching or beating the competition and building market share