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Anders Runs an Online Store Housed on Amazon

Question 51

Multiple Choice

Anders runs an online store housed on Amazon.com. He monitors competing stores and raises and lowers prices to match the competition. Which pricing objective does this example best represent?


A) skimming prices
B) matching or beating the competition and building market share
C) making a profit and return on investment
D) attracting and building customer base
E) adjusting target prices

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