Take a Seat Ergonomic Solutions Has Developed a New Chair

Multiple Choice

Take a Seat Ergonomic Solutions has developed a new chair that is meant to help office workers avoid back issues. The marketing team decides to use a lower price point to attract more customers and to keep its competitors at bay. Take a Seat is most likely using which alternative pricing strategy?

A) price skimming
B) demand-based pricing
C) penetration pricing
D) discounting
E) psychological testing