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    Essentials of Marketing Analytics
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    Exam 8: Cluster Analysis
  5. Question
    The ________ Approach of Measuring Similarity Between Observations Is Also
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The ________ Approach of Measuring Similarity Between Observations Is Also

Question 28

Question 28

Multiple Choice

The ________ approach of measuring similarity between observations is also referred to as the "City Block" distance measure.


A) Manhattan distance
B) Euclidean distance
C) Matching coefficient
D) Jaccard's coefficient

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