Under Armour Has a Health-Tracking Mobile Application Known as Record

Multiple Choice

Under Armour has a health-tracking mobile application known as Record. The app collects health-related data from a variety of sources, such as manually entered user data, wearable devices, and other third-party applications. The data includes sleeping patterns, workouts, nutrition, and related information that can best be used in a neural network to

A) develop customized digital content, such as exercise and diet recommendations for its app users.
B) entice customers to visit a brick-and-mortar store.
C) classify new customers by their potential profitability when planning direct marketing strategies.
D) predict a customer lead score.