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    Essentials of Marketing Analytics
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    Exam 2: Data Management
  5. Question
    Asking the Question "Is the Data Correct, Reliable, and Precisely
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Asking the Question "Is the Data Correct, Reliable, and Precisely

Question 19

Question 19

Multiple Choice

Asking the question "Is the data correct, reliable, and precisely measured?" will help in determining the data quality of ________.


A) accuracy
B) format
C) consistency
D) timeliness

Correct Answer:

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