Shop-O-Maniac, an E-Commerce Website, Is Experiencing Low Website Traffic

Multiple Choice

Shop-o-maniac, an e-commerce website, is experiencing low website traffic. Based on the 7-step marketing analytics process, what should be the first step taken by the firm to develop a plan to increase its website traffic?

A) data understanding and collection
B) business problem understanding
C) data preparation and feature selection
D) model development