Assume That You Are a Regular Customer of a Restaurant

Multiple Choice

Assume that you are a regular customer of a restaurant. Which of the following best describes the information management component of business analytics used by the restaurant to make you a more valuable customer?

A) Storing information about you and loading it into data warehouses
B) Investigating correlations, sampling customer data, and summarizing data
C) Determining the menu item that you will most likely order on your next visit
D) Offering coupons or discounts to maximize sales or profits