Multiple Choice
Prescriptive marketing models can be used to identify any of the following except:
A) RFM segments that should be reached because they are most profitable.
B) RFM segments that are not worthy of pursuing because they are unprofitable.
C) RFM segments that are not worthy of pursuing due to budget constraints.
D) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The specific cutoff points for each recency
Q2: Which of the following must be captured,
Q3: Predictive marketing analytics are used to predict
Q4: The major purpose of prescriptive marketing analytics
Q6: The recency-frequency-monetary value framework is an analytical
Q7: Which of the following Microsoft Excel functions
Q8: Marketing analytics has three dimensions. Which of
Q9: The major purpose of predictive marketing analytics
Q10: The major purpose of descriptive marketing analytics
Q11: Which of the following must be captured,