You Need to Develop Reader Benefits to Encourage Employees to Take

Multiple Choice

You need to develop reader benefits to encourage employees to take advantage of the on-site exercise center. Which of the following would BEST help you to accomplish the task?

A) Describe significant features, such as the trained staff, state-of-the-art equipment, and the well appointed sauna and whirlpool.
B) Apply Maslow's Hierarchy of Needs to better understand what motivates people to exercise.
C) Use psychotherapeutic description to create rich sensory impressions.
D) Use another company's message about its exercise center as a model for your own.
E) None of the above.