Multiple Choice
The VALS categories are
A) Thinkers, Believers, Achievers, Experiencers, Marketers, and Survivors.
B) Thinkers, Believers, Achievers, Exciters, Makers, and Survivors.
C) Thinkers, Benefactors, Achievers, Experiencers, Makers, and Survivors.
D) Thinkers, Benefactors, Achievers, Exciters, Makers, and Survivors.
E) None of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Q38: The most important audience in any communication
Q39: Audience analysis and adaptation are important for
Q40: How people have behaved in the past
Q41: Since customers usually have few options for
Q42: You are in the audience for a
Q44: It's possible for someone to be a
Q45: As an auditor in an accounting firm,
Q46: Which of the following is NOT an
Q47: Which of the following is NOT an
Q48: VALS stands for Values and Living Standards