Scenario: Suppose Two Soda Brands, Mountain Dew and Mello Yello

Multiple Choice

Scenario: Suppose two soda brands, Mountain Dew and Mello Yello, are trying to decide whether to launch advertising campaigns for their respective products. These decisions will be taken simultaneously, the brands will not be cooperating, and we will assume each brand's strategist knows her own and her opponent's payoffs in all cases. The payoff matrix for this game is shown below.

-Refer to the scenario above.If both brands choose to advertise,their respective payoffs are ________.

A) profits of 10 cents per can for Mountain Dew and of 5 cents per can for Mello Yello
B) profits of 15 cents per can for Mountain Dew and of 0 cents per can for Mello Yello
C) profits of 6 cents per can for Mountain Dew and of 8 cents per can for Mello Yello
D) profits of 10 cents per can for Mountain Dewand of 2 cents per can for Mello Yello