MATCHING -Decoding

Multiple Choice

MATCHING
-decoding

A) theory that suggests media messages have long-term influence
B) the construction of a meaningful message
C) theory that suggests opinion leaders mediate media messages
D) set of rules that govern the use of visual and linguistic signs
E) theory that sees audiences as helpless to resist media messages
F) theory that explains why people engage with the media they do
G) many meanings
H) qualitative research method based upon direct observation
I) deciphering the meaning of a message
J) many values