Homer and Marge Go to the Hummer Dealership to Buy

Multiple Choice

Homer and Marge go to the Hummer dealership to buy a new H2.When they walk in,none of the salespersons approach them because Homer and Marge's appearance doesn't match that of people they thinkcan afford to buy an H2.The salespeople are relying on their ____ of "Hummer buyer."

A) cognitive map
B) formal concept
C) schema
D) script