Service and Support Are Even More Important in E-Commerce Than

Multiple Choice

Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies:

A) do not have a physical location to help maintain current customers.
B) spend more on attracting new customers than on maintaining current customers.
C) do not focus their operations in different parts of a value chain.
D) rarely cut out the middleman in the link between suppliers and consumers.