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Marty Hog Hunting Supplies Has Become Insolvent Due to Low

Question 15

Multiple Choice

Marty Hog Hunting Supplies has become insolvent due to low sales and nonexistent profits. They hire a turnaround advisor, Rachel Evans, who suggests that they modify their advertising model which currently includes rainbows, hearts and unicorns and a mission statement that states, "Hunting Hogs is Magical." Rachel suggests they should change to a camo theme and a mission, "Hog Hunting for the Mighty." She also suggests that company image should switch away from the current cartoon image to the outdoors theme. Rachel's workout model is


A) Retrenchment
B) Renewal
C) Repositioning
D) Replacement

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