In Terms of How They Serve Businesses, Digital Media Forums

Multiple Choice

In terms of how they serve businesses, digital media forums

A) only collect negative consumer-generated content about firms.
B) allow businesses to closely monitor what their customers are saying.
C) do not allow businesses to communicate with consumers to address problems or complaints.
D) only collect positive consumer-generated content about firms.
E) make communication between firms and consumers more difficult than through traditional communication channels.