To Promote Its New Computer, Data Strategies Seeks Out Trendsetters

Multiple Choice

To promote its new computer, Data Strategies seeks out trendsetters in communities and gets them to "talk up" the computer to their friends, family, co-workers, and others. By doing this, Data Strategies is trying to create a trend or acceptance of its product. This is called

A) a publicity stunt.
B) rumor publicity.
C) guerilla advertising.
D) buzz marketing.
E) sales promotion.