Essay
High Adventure produces a wide range of products for people interested in outdoor activities. Recently, one of the employees in its research division devised a new product called Outerbag. The Outerbag is designed such that all the needs of an adventure enthusiast-tents, sleeping bags, tools, batteries, and shoes-are provided in an extremely lightweight and ergonomically designed bag. The product has already passed the idea screening process. What will be the next step for the management of High Adventure as it develops this product, and what will need to happen to execute the next step?
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