An Automobile Company Manufactures Different Cars for Different Market Segments

Multiple Choice

An automobile company manufactures different cars for different market segments. It markets its SUVs for customers who live in the mountains, sedans for customers in the coastal plains, and smaller hatchback cars for those in big cities. In this scenario, the company is primarily using ________ variables of market segmentation.

A) demographic
B) psychographic
C) geographic
D) behavioristic
E) ethnographic