Sean Is a Marketer at Second Chance Car Company, and He

Multiple Choice

Sean is a marketer at Second Chance Car Company, and he wants to inform the market of the benefits of buying used cars over expensive new cars. He invests his efforts in creating advertisements that emphasize the company's low prices and service guarantee to reach the company's target market and compete with the large car dealerships in the area. This scenario relates most directly to

A) equity theory.
B) expectancy theory.
C) goal-setting theory.
D) Theory X.
E) Theory Y.