Oliver Came Up with the Idea of Producing Mayonnaise in Neon

Multiple Choice

Oliver came up with the idea of producing mayonnaise in neon colors. He was sure that kids would love the idea and this would become the hottest product on the market. Unfortunately, the neon-colored mayonnaise wasn't such a hit. What is the most likely cause of Oliver's product failure?

A) overcapitalization
B) coping with growth
C) managerial experience
D) poor business concept
E) high costs of start-up