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Schweppes Tonic Water Discovered During an Ad Campaign in Italy

Question 33

Multiple Choice

Schweppes Tonic Water discovered during an ad campaign in Italy that its name was translated to read "Schweppes Toilet Water." Effective translations of product names are an example of a(n) ________ barrier to international trade.


A) political
B) cultural
C) legal
D) ethical
E) demographic

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