Multiple Choice
What type of company benefits the most from licensing?
A) a large manufacturer that wants to launch its own brand internationally
B) a small manufacturer that wants to launch a well-known brand internationally
C) a small manufacturer that wants to launch its own brand internationally
D) a large manufacturer that wants to transform a less-known brand into a well-known brand internationally
E) a small manufacturer that wants to launch a well-known brand locally
Correct Answer:
Verified
Correct Answer:
Verified
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