EduPub, a Small Educational Publishing Company, Is Struggling to Keep

Multiple Choice

EduPub, a small educational publishing company, is struggling to keep up with its competitors and continue to grow its earnings. This company is finding that new players and technology are changing the landscape for the entire publishing industry, and its poor management and lack of forward planning is causing it to fall behind the curve. Which type of risk does this scenario best describe?

A) liquidity risk
B) currency risk
C) financial risk
D) operating risk
E) business risk