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Robert Siegel, CEO of Lacoste, Proved That He Was Good

Question 14

Multiple Choice

Robert Siegel, CEO of Lacoste, proved that he was good at understanding the industry in which he operates. Siegel knew he needed to develop a premium brand and retool Lacoste's sporty image. Siegel signed several high-profile celebrities to represent Lacoste, including all of the following except:


A) news anchor Katie Couric
B) actress Natalie Portman
C) tennis pro Andy Roddick
D) comedian Jerry Seinfeld

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