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    Creating a Winning E Business
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    Exam 6: Marketing Your E-Business
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    Which of the Following Phrases Defines a Brand
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Which of the Following Phrases Defines a Brand

Question 58

Question 58

Multiple Choice

Which of the following phrases defines a brand?


A) the subjective experience that consumers have with a product or service
B) a promise
C) the "face"a business presents to the world
D) A,C

Correct Answer:

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