Multiple Choice
The marketing technique that exploits the power of the network effect to rapidly spread information about a new e-business and its products or services is called:
A) first-mover advantage
B) viral marketing
C) name identification
D) scalability
Correct Answer:
Verified
Correct Answer:
Verified
Q45: Which of the following entrepreneurial abilities is
Q46: The e-business marketspace is characterized by rapid
Q47: Changing_conditions may impact how well a business
Q48: Many successful entrepreneurs display their_natures early in
Q49: An e-business's ability to secure first-mover advantage
Q51: An important factor in an e-business's ultimate
Q52: An online presence created by a Web
Q53: The ability of an e-business idea to
Q54: The time and effort an entrepreneur puts
Q55: The growth in the number of C2C