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    Business
  3. Study Set
    Creating a Winning E Business
  4. Exam
    Exam 2: Defining Your E-Business Idea
  5. Question
    The Competitive Advantage That May Occur When an E-Business or Its
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The Competitive Advantage That May Occur When an E-Business or Its

Question 3

Question 3

Multiple Choice

The competitive advantage that may occur when an e-business or its products or services become synonymous with generic products or services (for example "Kleenex" and "tissue") is called:


A) name identification
B) first-mover advantage
C) the network effect
D) entrepreneurship

Correct Answer:

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