You Have Just Been Hired as a Business Consultant to Determine

Multiple Choice

You have just been hired as a business consultant to determine what pricing policy would be appropriate in order to increase the total revenue of a major shoe store.The first step you would take would be to

A) increase the price of every shoe in the store.
B) look for ways to cut costs and increase profit for the store.
C) determine the price elasticity of demand for the store's products.
D) determine the price elasticity of supply for the store's products.