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An Online Shoe Retailer Wants to Introduce Handling Charges for Purchases

Question 46

Multiple Choice

An online shoe retailer wants to introduce handling charges for purchases less than $50.How should the retailer pose the charges to its customers to improve its chances of being well-received?


A) ​Introduce it separately as handling
B) Lump it together with shipping costs,but don't let the customer know until they check out
C) Introduce it as free above $50
D) ​Hide it from the customer

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