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You Increase the Advertising Intensity for Your Product in Market

Question 4

Multiple Choice

You increase the advertising intensity for your product in market A but not in market B.Sales in A rise from 1140 to 1180 units per week while sales in B fall from 1270 to 1230.The Difference-in-difference estimate of the effect of the increased advertising is:


A) ​0 units
B) 80 units
C) 100 units
D) ​120 units

Correct Answer:

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