Multiple Choice
Josh will be marketing his new candy bar in several international markets. The candy bar will be called a different name in each of the countries so that the candy bar will appeal to the consumers in each of the countries. In communicating with people in different nations about his product, Josh is paying careful attention to the sociocultural dimension of:
A) theme.
B) context.
C) power.
D) marketing.
Correct Answer:
Verified
Correct Answer:
Verified
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